There’s no doubting Ronaldo’s value wherever he goes. A goal-machine and a brand within himself, buying Ronaldo can be looked at as buying an entire business corporation altogether. Juventus would know that by now.
With his 700 career goals, 5 Ballon d’Ors , net worth of over £361m (Sun) and numerous personal achievements to his name, he surely is an apex athlete. There’s actually no subtle way to describe the magnitude of this man, especially how he has been framed and projected by media and fans all over. When Juventus bought Ronaldo, they surely would have known they were not just buying a player but a brand that would escalate their market graphs to newer heights.
Cristiano Ronaldo has helped transform Juventus into one of the most successful brands in world football, according to Gazzetta dello Sport.
The Portuguese star is one of the most recognizable players in the world and when he’s not banging in goals on the pitch, he’s elsewhere being an excellent marketing supremo.
Gazzetta’s financial report details how in 2018-19, Ronaldo’s presence allowed the Italian side to earn €58million (£51m) extra revenue.
The club’s global network of fans is also believed to have grown by 40m since Ronaldo joined the club from Real Madrid.
Ronaldo has a loyal legion of fans that have followed him to every team in his career and that has not changed since he moved to Serie A.
Juventus’ Instagram page, for example, has profited immensely since Ronaldo arrived at the club with the follower account soaring above 32m.
On social media more generally, the Italian champions have closed the gap on established heavyweights Real Madrid, Barcelona and Manchester United.
Juventus now have 423 million supporters across the globe, meaning they have risen from eleventh to eighth in the world rankings.
Juventus’ social media followers have also increased dramatically.
Across Facebook, Instagram, Twitter and YouTube, Juventus has gone from 50.4 million followers in June 2018 to 84.8 million.
That makes the Italian giants the fourth most followed team on social media, behind Real Madrid, Barcelona and Manchester United.
Having Ronaldo in their ranks has helped in contract renewal negotiations with primary sponsors like shirt sponsor Jeep.
The car company has agreed a new deal which will see Juventus triple the money they are generating now from the agreement – in part due to the number of eyes focused on the club with Ronaldo in the black and white.
Even though the £112m fee Juventus paid for Ronaldo looks cheap (for someone of his calibre), that amount is a lot of money for any club to pay for a 33-year-old – a risk which Juventus took in order to justify the future gains which when projected, is already way more than they paid for him.
Ronaldo’s impact on the Italian club is not just coming now but was actually right from the moment he was signed. Literally. Back when he was signed, the Guardian reported that Juventus sold 500,000 Ronaldo shirt within 24 hours of his announcement and made around $60m in the process. When you add up total profits made from that moment till now, in actual sense, Ronaldo did manage to use his influence to pay back Juventus for the money they coughed out on him. And he did give them a whole lot extra too.
It appears that Juventus have a lot to thank Ronaldo for. The £112m that Juventus paid for Ronaldo now seems like a massive bargain. The Portugese international is not just a player. He’s a brand and a total asset on his own.